Instead of the old-fashioned business approach of hard selling, the must successful celebrities are brilliant at increasing desire in their followers.Although it might be hard to fathom, could celebrity entrepreneurs like these be showing more traditional businesses how to connect, behave, build our brand, increase our marketplace value and build our business too using these Social Engines?
People are changing the way that they look for products and services and decide how to spend their money. This shift could be the single biggest thing to happen in business since the industrial revolution. And celebrities are leading the way.
If you’ve watched TV news or listened to radio or brought a newspaper in the past 2-3 years, you will have noticed references to websites in both stories and advertising, where you can find out more – including how to get more information about a product or service and/or how to buy instructions. In more recent times nearly every news presenter, TV show host, journalist and celebrity are also promoting how you can ‘follow’ their lives, interests and activities online too – and it all seems to be centred around websites such as Facebook.com, Twitter.com, YouTube.com, Digg.com and more, collectively known as Social Engines.
Celebrities are using these sites to raise their profile, build their brand and most importantly, solidify their popularity and longevity in their profession and industry. AND, these sites enable their audience (loyal army of fans) to talk directly back to them. And this is at the heart of the buzz and current shift – and why it’s so very important you read on and learn more.
On the Social Engine Twitter.com, Ashton Kutcher and Ellen Degeneres have more followers (fans) than the entire populations of Ireland, Norway and Panama. Their brand awareness and popularity building is personal, although as that increases, so too does their value to corporations looking for product endorsements to drive their market penetration and increase their market share.
Sporting stars like celebrities have broadened their talent base too, becoming more entrepreneurial and business savvy, seeing their name, brand and product value increase, in many cases, to a higher income level than the actual core sporting talent. In other words, acting, playing a sport, being a comedienne or whatever is their core talent is no longer their only talent. They have embraced the concept of brand building (and protection), marketplace communications and conversations – opting for direct contact via sources like online Social Engines. Here they can touch far more people quicker and easier than say a traditional autograph signing exercise.
A true business woman, leader and entrepreneur, celebrity Oprah Winfrey instantly connects and updates a loyal army of over 2 million people that follow her on Twitter. Her power and influence is no surprise or revolution in itself, but her army of followers are able to directly provide instant feedback and ideas to her too.
A loyal army of followers can also provide a viral effect to disseminate information quickly too, meaning they can ‘spread the word for you if you ask them to. This can help you if you want to spread good news or destroy you if your brand comes under attack via other mainstream media mechanisms or on the Social Engines themself. So be very careful how you use these power new tools.